The partners of the project, which is financed by the European Union and the Republic of Turkey, implemented within the scope of the Competitive Sectors Program of the Ministry of Industry and Technology, of which Kütahya Municipality is the beneficiary, started in June 2023 and is planned to last 24 months, include Zafer Development Agency, Kütahya Dumlupınar University, Kütahya Trade and There is the Chamber of Industry, Kütahya Chamber of Photographers, Tile Makers and Handicrafts Tradesmen. Through a creativity center to be established within the scope of the project, it is aimed to increase the production, design and branding capacities and national and international market shares of creative industry stakeholders, especially SMEs and entrepreneurs operating in the field of tiles and ceramics in Kütahya. 

In the project managed by WYG Turkey, IDEMA is a part of the project consortium and contributes to the process with its work on the experts who will take part in the project.